If any of you have been paying attention to this blog's words, you might remember that I was making a big deal about wanting to publish an online journal/magazine about the pictorial arts, called Pictorial Arts Journal. And maybe you're thinking that I lost all interest and moved on to some other will-o'-the-wisp. Nope, uh uh. I've been plugging away at the first (prototype) issue all this time, as a one man production department. I received some editorial content for an article (thanks James!) and some editing (thanks Diane!), but the rest of it has been me working in the wee small hours of the morning, herding cats to the corral.
I'm just about done! I need to write a bit more text, and have it edited and then sit on it a bit to look it over with a fresh eye. To that end I'm taking the next few days off from the real world (yes, including blogging) and retreating to a high place to meditate on what the hell I'm doing.
Tina Brown, the amazingly accomplished magazine editor, has some advice about starting a magazine that I have taken to heart:
"I think almost the first thing they learn at West Point is that no battle plan survives contact with the enemy. Given what I call the "double V," the velocity of the variables, the venture either has to have enough time and money to fail for a time, or more realistically—because, frankly, who has that luxury?—perhaps it's better to skip an ambitious launch and perfect the trial-and-error process under cover by starting out of town or building frequency very slowly. Elizabeth Hardwick once said, "Magazines are like mushrooms. They should grow in the dark."
Just to keep me off balance (as if I needed help with that) here is a bit of advice from Felix Dennis, amazingly successful magazine publisher:
"The world is changing. Do not always listen to old hands who've been in the game for years, including yours truly. Do not blindly heed their well-meaning advice. Read their work and watch their work habits. Always do your homework. Do not be a smart-aleck or treat your readers as a commodity. Put yourself in your reader's shoes. Give them what they want and what they need. . . .
"What (I'm actually preaching) is this: Go for it. Go for it now. Don't wait. Don't prevaricate. Give it all you've got. Listen to older and wiser heads—and then ignore the old farts . . . just remember to keep the seat of yours pants applied to the seat of your chair."
Tullio Pericoli — 1980
Tullio Pericoli — circa 1985
When I return from some high place I will apply the final caresses to the journal and be ready to send it out into the world, from which I will rely upon the kindness of strangers to aid it in its survival, for I am utterly, 100 percent convinced, this is what I want to do for the rest of my pea-pickin' life.
See you all sometime next week!